PURPOSE

These guidelines provide the proper use of the Annandale High School athletics to maintain a consistent visual appearance throughout all materials and communications.

Communications issued on behalf of Annandale High School should be aware of and adhere to these guidelines to maintain the logo’s integrity.

The Annandale Atoms logo is a graphic representation of Annandale High School’s athletics programs. Official permission should be obtained before usage. It is composed of the atom image surrounding the capital letter A. These elements may be split up and used individually in special cases only. Unless otherwise specified the official Annandale athletics logo should be used on all documents and approved materials.

The atom icon consists of a white image.

The capital letter A is presented as a bold, uppercase [serif] letter.

UNACCEPTABLE ALTERATIONS

The logo has been designed to provide flexibility for a variety of designs and media. The logo should not be recreated in any forms including changing the logo colors and any alterations, distortions, re-creations or misuse is prohibited..

  • The logo artwork should never be recreated, edited, or reecolored.
  • Do not stretch or shrink the logo
  • Do not change the proportions of the logo
  • Do not change the colors of the logo
  • Do not rearrange the logo in any way.
  • Do not alter the font of the logo
  • Do not reduce the size of the logo beyond the minimum approved dimensions.

LOGO VERSIONS

LETTER A ONLY

The capital letter A may be used under certain circumstances, such as for use on promotional pieces; e.g. pins, buttons.

To ensure that the logo appears properly in print documents and on-screen presentations, the Annandale Atoms athletics logo has four approved color options: Full Color, Gray scale, One Color and Reverse.

LOGO VERSIONS: COLORS

FULL COLOR

As a general rule, the full color version of the logo should be used whenever possible. The full color logo may be used on backgrounds as dark as 5% black.

GRAY SCALE

ONE COLOR

For the one color black version, use the reverse white version on all backgrounds darker than 30% black.

REVERSE

When the logo is used on a dark background, reverse the logo to white. The reverse logo may be used on backgrounds of 30% black or darker. When using the reverse logo, do not place it on a background between 5% and 30% black, as those shades may clash with the hues of the full color logo, and are too light to be placed behind the reverse logo.

LOGO VERSIONS: BACKGROUND COLORS

The logo may be placed on photos and color backgrounds as long as the logo is clearly legible and the background is an approved color.

COLOR PALETTE

The Annandale Atoms athletics logo color palette ensures that all materials have a consistent branded appearance. When using the colors, be sure to use the correct builds (CMYK, RBG, HEX).

At this time, the following colors are approved for use on Annandale Athletics materials.

PRIMARY

RED

CMYK:
HEX:
RGB:

WHITE

CMYK:
HEX:
RGB:

PRIMARY FONT: PRINT

Typical uses Headlines, subheads, body text

[Adobe Garamond] is a classic serif typeface with a professional presence. Easily accessible on all Mac/PC platforms and web-friendly, this versatile typeface can be used in large-scale headlines and short titles, as well as in lengthy bodies of text.

SECONDARY FONT: PRINT

Typical uses Headlines, subheads, body text

The [Gill Sans] typeface pairs well with the [Garamond] font family. Much like [Garamond], [Gill Sans] is classic, clean, professional and versatile. It reads well as body text, can be used in titles and headlines, and easily crosses over to web use due to its widespread availability on both Mac and PC platforms.

SOURCE: usmd.edu/usm/logo/USMLogoStyleGuide.pdf